Selling to reluctant drinkers: the British wine market, 1860-1914
Selling to reluctant drinkers: the British wine market, 1860-1914
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DOI：
10.1111/j.0013-0017.2004.00273.x
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发表时间：
2004-02-01
影响因子：
2.2
通讯作者：
Simpson, J
中科院分区：
文献类型：
--
作者：
Simpson, J
19世纪60年代初，英国人试图刺激葡萄酒消费，结果葡萄酒进口量增加了两倍，但这种增长被证明是短暂的，1914年的人均消费量并不比1815年高。供应的不稳定性，加上难以建立非个人的交换机制来取代那些基于经济行为主体个人声誉的机制，使得难以建立一个大众市场。不仅消费者在购买之前没有得到足够的信息来确定质量，而且一些葡萄酒的高价也鼓励了廉价的仿制品，其中一些对饮酒者的健康有害。
Attempts to stimulate wine drinking in Britain in the early 1860s succeeded in tripling wine imports, but this increase proved short lived, and per caput consumption was no greater in 1914 than it had been in 1815. Supply volatility, together with difficulties in establishing impersonal exchange mechanisms in place of those based on the personal reputation of economic agents, made it difficult to create a mass market. Not only did consumers receive insufficient information to identify quality prior to purchase, but the high price of some wines also encouraged cheap imitations, some of which were prejudicial to the health of the drinker.