The impact of culture and gender on web sites: an empirical study
The impact of culture and gender on web sites: an empirical study
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文化和性别对网站的影响：实证研究
DOI：
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发表时间：
2000
期刊：
影响因子：
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通讯作者：
S. J. Simon
中科院分区：
文献类型：
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作者：
S. J. Simon
电子商务的增长，特别是企业对消费者的增长，在过去几年中呈爆炸性增长。直到最近，网络社区一直是一个男性主导的西方社会，网站的设计反映了同质化的受众。本研究采用霍夫施泰德的维度作为区分的手段，探讨了四个网站上的160名受试者的感知和满意度。分析表明，感知和满意度存在差异的文化集群和性别群体在这些文化-亚洲，欧洲，拉丁美洲和南美洲，北美。特别是，亚洲人和拉丁美洲/南美洲人的看法是相似的，欧洲人和北美人的看法也是如此。定性分析表明，在某些文化中的女性有广泛不同的喜好，从他们的男性同行关于网站的属性。
The growth of electronic commerce, in particular business-to-consumer, has been explosive during the last few years. Until recently, the Web community has been a male dominated western-oriented society, with the design of Web sites reflecting that homogenous audience. Using an adapted version of Hofstede's dimensions as a means of differentiation, this study explores the perception and satisfaction levels of one hundred and sixty subjects on four web sites. Analysis indicates that perception and satisfaction differences exist between the cultural clusters and gender groups within those cultures --- Asia, Europe, Latin & South America, and North America. In particular, the perceptions of the Asian and Latin/South American were found to be similar, as were the perceptions of the Europeans and North Americans. Qualitative analysis indicates that females within certain cultures have widely different preferences from their male counterparts regarding web site attributes.