Relationships between two types of reputational concern and altruistic behavior in daily life
Relationships between two types of reputational concern and altruistic behavior in daily life
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日常生活中两种名誉关注与利他行为的关系
DOI：
10.1016/j.paid.2017.09.003
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发表时间：
2018
影响因子：
4.3
通讯作者：
T.
中科院分区：
文献类型：
--
作者：
Kawamura;Y. & Kusumi;T.
尽管许多研究表明声誉线索会促进利他主义，但很少有研究关注个体差异。本研究提供了新颖的证据，表明声誉关注与利他行为之间的关系根据所涉及的声誉关注的类型和利他行为的接受者而有所不同。具体来说，研究了两种声誉问题（即寻求赞扬和避免拒绝）的个体差异与参与者对不同个体（即家庭成员、朋友/熟人和陌生人）表现出利他行为的频率之间的关系。正如预测的那样，这两种类型的声誉问题都与对家庭成员的利他行为没有显着相关。这是可以理解的，因为对熟悉的人的利他行为不太可能带来良好的声誉。相反，寻求赞扬预示着对朋友/熟人和陌生人的利他行为，而回避拒绝则不然。这些发现与最近的文献一致，表明相对于负面声誉系统，正面声誉系统可以更有效地促进慷慨。此外，避免拒绝与对陌生人的利他行为呈负相关。我们讨论了这种可能性，因为这种行为不太规范。我们的研究结果为未来研究声誉与利他行为之间的关系提供了有用的见解。
Although many studies have shown that reputational cues promote altruism, few studies have focused on individual differences. The present study provides novel evidence indicating that the relationship between reputational concern and altruistic behavior differs according to the type of reputational concern involved and the recipients of altruism. Specifically, the relationships between individual differences of two reputational concerns (i.e., praise seeking and rejection avoidance) and the frequency with which participants exhibited altruistic behavior toward various individuals (i.e., family members, friends/acquaintances, and strangers) were examined. As predicted, neither type of reputational concern was significantly associated with altruistic behavior toward family members. This is understandable, as altruistic behavior toward familiar people is unlikely to lead to a good reputation. Conversely, praise seeking predicted altruistic behavior toward friends/acquaintances and strangers, whereas rejection avoidance did not. These findings are consistent with recent literature suggesting the effectiveness of positive reputation systems to promote generosity, relative to negative reputation systems. Furthermore, rejection avoidance was negatively associated with altruistic behavior toward strangers; we discussed the possibility that this was because such behavior was not very normative. Our findings provide useful insight for future studies examining the relationship between reputation and altruistic behavior.