Color and Women Attractiveness: When Red Clothed Women Are Perceived to Have More Intense Sexual Intent (Retracted article. See NOV, 2022)
Color and Women Attractiveness: When Red Clothed Women Are Perceived to Have More Intense Sexual Intent (Retracted article. See NOV, 2022)
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DOI：
10.1080/00224545.2011.605398
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发表时间：
2012-01-01
影响因子：
2.1
通讯作者：
Gueguen, Nicolas
中科院分区：
文献类型：
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作者：
Gueguen, Nicolas
研究表明，对于一些非人类灵长类动物来说，红色与女性更强的性吸引力有关，最近的研究发现，穿红色衣服的女性会增加对男性的吸引力。然而，解释这种行为的机制尚未得到研究。在这个实验中，我们假设男性在穿红色衣服时高估了女性的性意图。参与者对照片中穿着红色、蓝色、绿色或白色t恤的女性的吸引力和性意图进行了评估。研究发现，在穿红色衣服的情况下，男性的性意图更高。研究还发现，对女性性意图的感知并不受吸引力等级的影响。
Research has shown that with some nonhuman primates, red is associated with greater sexual attractiveness of females, and recent studies found that woman with red clothes increases attraction behavior in men. However, the mechanism that explains such behavior was not studied. In this experiment, we hypothesized that men overestimated women's sexual intent when wearing red clothing. Participants evaluated attractiveness and the sexual intent of a woman presented in a photograph wearing a red, a blue, a green or a white tee-shirt. It was found that men evaluated higher sexual intent in the red clothing condition. It was also found that perception of the woman's sexual intent was not moderated by attractiveness rating.