Cost Per Participant Recruited From Rural and Remote Areas Into a Smoking Cessation Trial Via Online or Traditional Strategies: Observational Study
Cost Per Participant Recruited From Rural and Remote Areas Into a Smoking Cessation Trial Via Online or Traditional Strategies: Observational Study
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DOI：
10.2196/14911
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发表时间：
2019-11-12
影响因子：
7.4
通讯作者：
Lecathelinais, Christophe
中科院分区：
文献类型：
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作者：
Byaruhanga, Judith;Tzelepis, Flora;Lecathelinais, Christophe
背景资料：农村和偏远地区的居民比大城市居民更有可能吸烟;然而，从农村和偏远地区招募研究参与者可能具有挑战性。从农村和偏远地区通过在线（例如，社交媒体）和传统策略（例如，印刷品）招募的每位参与者的成本对研究人员如何分配资源以最大限度地增加招募的参与者数量具有影响。参与者的特征，如人口统计学、经济压力、心理健康和吸烟相关因素可能与招募方法有关（即，在线与传统），因此，重要的是要了解某些亚组是否更有可能通过特定的策略招募。目的：这项研究的目的是确定每个参与者的招募成本，并检查人口统计学，经济压力，心理健康，和吸烟相关因素可能与招募方法（即，在线与传统）。方法：参与者被招募到一个随机试验，提供戒烟支持。符合条件的参与者年龄在18岁或以上;每天使用烟草;可以使用视频通信软件，互联网和电话;有电子邮件地址;住在澳大利亚新南威尔士州的农村或偏远地区。本研究描述了自然（观察）的经验，通过网上和传统的方法招募参与者戒烟trial.Results：在17个月，655名参与者被招募到戒烟trial。共有88.7%（581/655）的参与者通过在线方法招募。此外，1.8%（12/655）的参与者来自偏远地区，没有来自非常偏远的地区。通过各种在线策略招募的每位参与者的成本从7.29澳元（4.96美元，4.09磅，4.43英镑），为当地在线分类网站Gumtree，为128.67澳元（87.63美元，72.20磅，78.28英镑）的电子邮件。（0美元、0磅和（原文如此）0）的口碑费用为3990.84澳元（2757.67美元、2227.85磅和（原文如此）2477.11）的电话费用。女性通过在线方法招募的几率高于男性（比值比2.50，95% CI 1.42-4.40）。没有其他特点与招聘method.Conclusions：每个参与者通过在线和传统的策略招募的成本各不相同，与范围较小的在线比传统的招聘策略。女性通过在线策略被招募到农村戒烟试验中的几率更大。
Background: Rural and remote residents are more likely to smoke than those who live in major cities; however, recruitment of research participants from rural and remote areas can be challenging. The cost per participant recruited from rural and remote areas via online (eg, social media) and traditional strategies (eg, print) has implications for researchers on how to allocate resources to maximize the number of participants recruited. Participant characteristics such as demographics, financial stress, mental health, and smoking-related factors may be associated with recruitment method (ie, online vs traditional), and so it is important to understand whether certain subgroups are more likely to be recruited via a particular strategy.Objective: This study aimed to determine the cost per participant recruited and examine whether characteristics such as demographics, financial stress, mental health, and smoking-related factors may be associated with the recruitment method (ie, online vs traditional).Methods: Participants were recruited into a randomized trial that provided smoking cessation support. Eligible participants were aged 18 years or older; used tobacco daily; had access to video communication software, internet, and telephone; had an email address; and lived in a rural or remote area of New South Wales, Australia. This study describes the natural (observed) experience of recruiting participants via online and traditional methods into a smoking cessation trial.Results: Over 17 months, 655 participants were recruited into the smoking cessation trial. A total of 88.7% (581/655) of the participants were recruited via online methods. Moreover, 1.8% (12/655) of the participants were recruited from remote locations and none from very remote areas. The cost per participant recruited by the various online strategies ranged from Aus $7.29 (US $4.96, 4.09 pound, and (sic)4.43) for Gumtree, a local online classified website, to Aus $128.67 (US $87.63, 72.20 pound, and (sic)78.28) for email The cost per participant recruited using traditional strategies ranged from Aus $0 (US $0, 0 pound, and (sic)0) for word of mouth to Aus $3990.84 (US $2757.67, 2227.85 pound, and (sic)2477.11) for telephone. Women had greater odds of being recruited via online methods than men (odds ratio 2.50, 95% CI 1.42-4.40). No other characteristics were associated with the recruitment method.Conclusions: The cost per participant recruited via online and traditional strategies varied, with the range being smaller for online than traditional recruitment strategies. Women have greater odds of being recruited via online strategies into rural smoking cessation trials.