Framing gender on the campaign trail: Female gubernatorial candidates and the press
Framing gender on the campaign trail: Female gubernatorial candidates and the press
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DOI：
10.1177/107769900207900212
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发表时间：
2002-06-01
影响因子：
3.6
通讯作者：
Devitt, J
中科院分区：
文献类型：
--
作者：
Devitt, J
1998年，日报记者在报道数量上对男女州长候选人一视同仁。然而，与男性候选人相比，报纸读者更有可能读到女性候选人的个人特征，如她的外表或个性。相比之下，他们更有可能读到男性候选人在公共政策问题上的立场或记录，而不是女性候选人的立场或记录。在单独审查竞选活动后，这些差异的声音消失了。结果表明，报道的差异是由于报道州长竞选活动的男性记者撰写的报道。
Daily newspaper reporters in 1998 treated female and male gubernatorial candidates equitably in terms of the quantity of coverage. However, newspaper readers were more likely to read about a female candidate's personal traits, such as her appearance or personality, than those of a male candidate. By contrast, they were more likely to read about a male candidate's stand or record on public policy issues than about a female candidate's. Sonic of these differences disappeared after examining campaigns individually. Results indicate that differences in coverage were due to stories written by male reporters who covered gubernatorial campaigns.