Design: Putting Class into “World-Class”
Design: Putting Class into “World-Class”
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设计：将一流打造为“世界一流”
DOI：
10.1111/j.1948-7169.1990.tb00002.x
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发表时间：
2010
期刊：
影响因子：
--
通讯作者：
R. Hayes
中科院分区：
文献类型：
--
作者：
R. Hayes
在过去的二十年里，世界各地的竞争在一个又一个行业中急剧加剧。这种日益激烈的竞争有许多原因，其中最重要的是环太平洋地区工业的迅速发展，这使得大量饥饿的新竞争者涌入国际市场。随着这些公司努力打入世界市场，最近又击退了西方公司的反击，产品价格被迫下降，而质量和反应能力得到了改善。顾客再次成为国王，工业再次成为仆人。与这种竞争性的转变同样重要的是，它的条件已经发生了深刻的变化，随着21世纪的到来，这些变化对设计在企业成功中所扮演的角色有着重要的影响。15年前，美国的大多数竞争都是基于价格的。偶尔出现的产品质量失误，特别是表面瑕疵或其他与性能无关的缺陷，被视为无关紧要。“美国消费者不会为更好的质量买单，”20世纪70年代中期，一位汽车业高管自信地对我的MBA学生说。
Competition around the world, in industry after industry, has intensified dramatically over the past two decades. This increasing ferocity has many causes, the most important of which is the rapid industrial development of the Pacific Rim, which has unleashed a flood of hungry new competitors into the international marketplace. As these firms fight to penetrate world markets and, more recently, fight off the counterattacks of Western companies, product prices have been forced down, while quality and responsiveness have improved. Customers again are king, and industry their servant.Just as important as this competitive transformation is the fact that its terms have been changing in a profound way, changes that have important implications for the role design will play in corporate success as the twenty-first century approaches. Fifteen years ago, most competition in the US was price-based. Occasional slip-ups in the quality of products, particularly surface blemishes or other non-performance-related defects, were dismissed as inconsequential." The American consumer will not pay for better quality," confidently stated one top auto industry executive to my class of MBA students in the mid-1970s.