Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis
Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis
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DOI：
10.1080/00913367.2015.1018467
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发表时间：
2015-01-01
影响因子：
5.7
通讯作者：
Li, Ruobing
中科院分区：
文献类型：
--
作者：
Shen, Fuyuan;Sheer, Vivian C.;Li, Ruobing
这项荟萃分析评估了健康传播中叙事的说服力效果。文献检索发现了 25 项研究（N = 9,330），这些研究通过态度、意图和行为的变化来衡量叙事对说服的影响。效果大小分析表明，总体而言，叙述对说服力的影响很小（r = .063，p < .01）。通过音频和视频传递的叙述产生了显着的效果；然而，基于印刷品的叙述并没有表现出重大影响。此外，并非所有健康问题都同样受到旨在干预的叙事信息的影响。那些提倡检测和预防行为的叙述会产生显着的效果，而那些提倡戒烟行为的叙述则不会产生显着的效果。这些发现提供了理论和实践意义。
This meta-analysis assessed the persuasive effects of narratives in health communication. A search of the literature identified 25 studies (N = 9,330) that examined the effects of narratives on persuasion as measured by changes in attitudes, intentions, and behaviors. Analyses of the effect sizes indicated that, overall, narratives had a small impact on persuasion (r = .063, p < .01). Narratives delivered via audio and video produced significant effects; print-based narratives, however, did not exhibit a significant impact. Further, not all health issues were equally affected by narrative messages aiming at intervention. Those narratives that advocated detection and prevention behaviors led to significant effects, whereas those advocating cessation behaviors did not have significant effects. These findings offer both theoretical and practical implications.