Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies
Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies
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公共部门社交媒体领域指南：设计和实施战略和政策
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
Bill Greeves
中科院分区：
文献类型：
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作者：
Ines Mergel;Bill Greeves
图与表十一序言十三致谢十七作者十九第一部分我们是如何走到这里的？什么是社交媒体，为什么政府应该关注它们？公共部门的社交媒体生态系统5种社交媒体正在发挥作用是什么推动了社交媒体的采用，为什么现在会发生这一切？第二部分工具：从哪里开始？7种社交网络服务8个博客9个微博10个维基选择适合你的工具第三部分政策与实施12种社交媒体策略13种社交媒体策略14个社交媒体政策的关键要素员工社交媒体的使用：个人与专业16实施第四部分我们将何去何从？公共部门社交媒体的未来149结论165词汇169附加资源175注释179索引191
Figures and Tables xi Preface xiii Acknowledgments xvii The Authors xix PART ONE How Did We Get Here? 1 ONE What Are Social Media, and Why Should Government Pay Attention to Them? 3 TWO Social Media Versus Traditional Media 7 THREE Transformative Properties 13 FOUR The Social Media Ecosystem in the Public Sector 17 FIVE Social Media in Action 23 SIX What s Driving Social Media Adoption and Why Is All This Happening Now? 31 PART TWO The Tools: Where Do I Start? 35 SEVEN Social Networking Services 37 EIGHT Blogs 49 NINE Microblogging 59 TEN Wikis 71 ELEVEN Choosing the Tool That s Right for You 83 PART THREE Policy and Implementation 93 TWELVE Social Media Strategy 95 THIRTEEN Social Media Tactics 103 FOURTEEN Key Elements of a Social Media Policy 109 FIFTEEN Employee Social Media Use: Personal Versus Professional 129 SIXTEEN Implementation 141 PART FOUR Where Do We Go from Here? 147 SEVENTEEN The Future of Social Media in the Public Sector 149 Conclusion 165 Glossary 169 Additional Resources 175 Notes 179 Index 191