From legitimate consumers to public relations pawns: the tobacco industry and young Australians.
From legitimate consumers to public relations pawns: the tobacco industry and young Australians.
复制标题
从合法消费者到公共关系典当：烟草业和澳大利亚年轻人。
DOI：
10.1136/tc.12.suppl_3.iii71
复制
发表时间：
2003
期刊：
影响因子：
5.2
通讯作者：
Carter,SM
中科院分区：
文献类型：
--
作者：
Carter,SM
目的：记录澳大利亚烟草业关于青少年吸烟的活动，以支持烟草控制。方法：对一、二级网站上的492份行业文献进行摘要分析。结果：在过去的50年里，澳大利亚关于青少年和烟草的立法和言论发生了巨大的变化，从20世纪60年代青少年和吸烟的毫无疑问的联系，到20世纪80年代烟草业的激进攻击和否认，到20世纪90年代，烟草业开始顺应“社会期望”，年轻人成为烟草业公共关系策略中一个主要的谈判问题。烟草业目前的政策是，在指责他人未成年人吸烟的同时，通过自愿营销守则、青少年接触计划和学校教育，将烟草业框定为具有社会责任的行业，并积极向年轻人推销。结论：对17岁和18岁青少年的武断区分，特别是在澳大利亚的黑市上，是烟草控制的责任，也是烟草业的机会，烟草业试图在青少年问题上占据传统上由烟草控制占据的道德高地。目前对1992年澳大利亚《烟草广告禁止法》的审查应禁止针对年轻人的一切形式的行业传播，包括零售渠道和学校方案以及线下营销。控烟宣传应该强调烟草业企图利用青少年问题为自己谋利，同时把责任推给其他人。
Objective:To document the Australian tobacco industry’s activities regarding youth smoking to support tobacco control.Method:492 industry documents from primary and secondary websites were abstracted and analysed.Results:Australian legislation and rhetoric on youth and tobacco has changed dramatically over the last 50 years, from an unproblematic association of teenagers and smoking in the 1960s, through the industry’s aggressive attacks and denials in the 1980s, to the 1990s, when industry became newly compliant with “societal expectations” and youth became a dominant bargaining issue in the industry’s public relations strategy. The industry’s current policy is to simultaneously blame others for underage smoking, frame the industry as socially responsible via voluntary marketing codes, youth access programmes, and school education, and market actively to young adults.Conclusions:The arbitrary distinction between 17 and 18 year olds is, particularly in Australia’s dark market, a liability for tobacco control and an opportunity for the industry, which is attempting to claim the high moral ground traditionally occupied by tobacco control on the youth issue. The current review of Australia’s Tobacco Advertising Prohibition Act of 1992 should prohibit all forms of industry communication targeting young people, including retail access and schools programmes and below-the-line marketing. Tobacco control advocacy should highlight the industry’s attempts to use the youth issue in its own favour while laying the blame elsewhere.