Evaluation of Store Layout Using Eye Tracking Data in Fashion Brand Store
Evaluation of Store Layout Using Eye Tracking Data in Fashion Brand Store
复制标题
利用眼动追踪数据评估时尚品牌店的店面布局
DOI：
10.1007/978-3-319-91521-0_11
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Otake Kohei and Namatame Takashi
中科院分区：
文献类型：
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作者：
Saijo Naoya;Tosu Taiki;Morimura Kei;Otake Kohei and Namatame Takashi
在本研究中，我们使用眼动仪在时尚品牌商店中进行了购买模拟实验。使用通过实验获得的凝视测量数据，我们进行了几次分析，以评估商店布局。首先，我们将商店内部划分为几个区域。我们试图通过对每个区域的视觉时间进行多重比较来识别可以成为容易可见区域（黄金区域）的区域。通过计算结果，确定了可能成为黄金地带的区域。此外，它成为澄清，该地区的特点，可以成为黄金地带。其次，我们试图阐明良好印象项目与视觉时间之间的关系。研究结果显示，“购买时间”与“持有商品数量”之间存在正相关关系。此外，“购买时间”与“良好印象项目数”也有正相关。根据研究结果，我们提出了改进计划，以改善商店布局。
In this study, we conducted purchasing simulation experiment using eye tracking device in fashion brand store. Using the gaze measurement data obtained through experiments, we conducted several analyses to evaluate the store layout. Firstly, we divided the inside of the store into several areas. We tried to identify the areas that can become areas that are easily visible (Golden Zone) by performing multiple comparison on visual time for each area. Through the result, we identify the area that could be Golden Zone. In addition, it became clarifying that the characteristics of the areas which can become Golden Zone. Secondly, we tried to clarify that relationship between good impression item and visual time. It is clarified that there had a positive correlation between “Purchasing time” and “The number of item held in hand.” Moreover, “Purchasing time” and “The number of good impression item” also had a positive correlation. From the results, we proposed improvement plans for better store layout.