Determinants of Choice of Distribution Channels by Fish Farmers in Ughelli North Local Government Area of Delta State , Nigeria
Determinants of Choice of Distribution Channels by Fish Farmers in Ughelli North Local Government Area of Delta State , Nigeria
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尼日利亚三角洲州乌盖利北地方政府区养鱼户分销渠道选择的决定因素
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
E. D. Edoge
中科院分区：
文献类型：
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作者：
E. D. Edoge
- -该研究考察了影响尼日利亚三角洲州乌盖利北地方政府地区养鱼户在鱼类营销中选择分销渠道的因素。研究采用两阶段抽样程序。调查共抽取一百二十个养鱼户作样本。采用描述性统计对社会经济特征的结果进行总结。运用logit回归模型对影响营销渠道选择的假设因素进行参数估计。四个渠道的鱼类分布水平进行了鉴定。15%的鱼产量被发现分布在渠道一，渠道二，渠道三和渠道四分别为65%，18%和2%。研究显示，年龄、教育程度、养殖场规模、获取信息的机会、与市场的距离和产品价格是养鱼户选择渠道的重要决定因素。该研究建议为养鱼户提供市场基础设施和信息技术方面的技术支持，以促进养鱼业的可持续发展。关键词-分销渠道，养鱼和渠道选择。
--The study examined the factors influencing fish farmers’ choice of distribution channels in the marketing of their fish in Ughelli North Local Government Area of Delta State, Nigeria. A two stage sampling procedure was adopted for the study. One hundred and twenty fish farmers were sampled for the study. Descriptive statistics was used to summarize the results of socio-economic characteristics. The logit regression model was used to estimate the parameters of the hypothesized determinants of choice of marketing channels. Four channel levels of fish distributions were identified. Fifteen percent fish production was found to be distributed by channel one, 65 percent in channel two, 18 percent in channel three and 2 percent in channel four. The study showed that age, level of education, farm size, access to information, distance to market and output price were the significant determinants of channel choice by fish farmers. The study recommended the provision of market infrastructure and technical supports in the form of information technology to farmers for the sustainability of the fish farming industry. Keywords---Distribution channel, fish farming and channel choice.