Variability in the likelihood of automatic attitude activation: data reanalysis and commentary on Bargh, Chaiken, Govender, and Pratto (1992)
Variability in the likelihood of automatic attitude activation: data reanalysis and commentary on Bargh, Chaiken, Govender, and Pratto (1992)
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自动态度激活可能性的变化：Bargh、Chaiken、Govender 和 Pratto 的数据重新分析和评论 (1992)
DOI：
10.1037/0022-3514.64.5.753
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发表时间：
1993
影响因子：
7.6
通讯作者：
Fazio,RH
中科院分区：
文献类型：
--
作者：
Fazio,RH
这篇评论涉及JA Bargh，S。柴肯河Govender和F. Pratto（1992）的结论是，自动态度激活不取决于态度对象和个体对该对象的评价之间的记忆关联的特异性强度，而是取决于个体之间恒定的规范性考虑。各种困难的基础，这一结论进行了讨论。此外，JA Bargh等人的数据的额外分析揭示了关联强度的特异性测量（给定个体对态度询问的反应延迟）在预测自动态度激活方面优于所检查的各种规范性测量（延迟，极端，矛盾，极化和共识或一致性）。这些结果支持的理论前提，态度激活变化的功能位置沿着一个特质定义的态度-非态度连续。
This commentary addresses JA Bargh, S. Chaiken, R. Govender, and F. Pratto's (1992) conclusion that automatic attitude activation depends not on the idiosyncratic strength of the association in memory between an attitude object and an individual's evaluation of the object but on normative considerations constant across individuals. A variety of difficulties with the bases for this conclusion are discussed. Moreover, additional analyses of the JA Bargh et al. data reveal the superiority of an idiosyncratic measure of associative strength (a given individual's latency of response to an attitudinal inquiry) in predicting automatic attitude activation over the various normative measures (latency, extremity, ambivalence, polarization, and consensus or consistency) that were examined. These results support the theoretical premise that attitude activation varies as a function of position along an idiosyncratically defined attitude–nonattitude continuum.