Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions
Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions
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DOI：
10.1016/j.ijpe.2017.01.009
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发表时间：
2017-10-01
影响因子：
12
通讯作者：
Ng, Irene C. L.
中科院分区：
文献类型：
--
作者：
Green, Maxwell H.;Davies, Philip;Ng, Irene C. L.
关于服务化的文献有不同的观点，有的采用商品主导的逻辑，有的采用服务主导的逻辑。虽然这两种文学流派都涉及服务化，但它们的概念基础和关键术语的使用根本不同，在文学中变得混乱。这种缺乏明确性和理解的情况对研究和实践都提出了挑战。本文探讨了这两种文学流派的趋同点和分歧点。现存的文献进行审查，以确定和了解在哪里以及如何流收敛和发散。本文采用了语义主位和潜在主位两层主位分析法。我们的研究结果突出了五个出发点，以及突出的例子，这两个逻辑已经应用。五个出发点是不同的概念化：使用价值，服务化产品的设计，价值共同生产和价值共同创造，背景多样性和复杂性，以及解决方案和成果的商业模式。我们还提出了一种逻辑可能更合适的条件，特别是我们发现，采用货物主导的逻辑和服务主导的逻辑更适合于追求效率和效益，分别。最后，我们确定了未来的研究方向，特别是在物联网领域。
The servitization literature has diverged, some adopting a goods-dominant logic and some a service-dominant logic. While both literature streams deal with servitization, their conceptual underpinnings and use of key terms are fundamentally different and have become confused within literature. This lack of clarity and understanding presents a challenge to both research and practice. The paper asks what the points of convergence and divergence are between the two streams of literature. The extant literature is reviewed to identify and understand where and how the streams converge and diverge. A two-tiered thematic analysis with both semantic and latent theme analysis is employed. Our findings highlight five points of departure, as well as highlighting examples where both logics have been applied. The five points of departure are the differing conceptualisations of: Value-in-Use, Design of the Servitized Offering, Value Co-production and Value Co-creation, Contextual Variety and Complexity, and Business Model of Solutions and Outcomes. We also propose conditions under which one logic may be more appropriate, in particular we find that adoption of a goods dominant logic and service-dominant logic are better suited to the pursuit of efficiency and effectiveness, respectively. Finally, we identify future research directions, particularly within the domain of the Internet-of Things.