The impact of media coverage and demographics on the demand for Norwegian salmon
The impact of media coverage and demographics on the demand for Norwegian salmon
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DOI：
10.1080/13657305.2016.1212126
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发表时间：
2016-08
影响因子：
3.9
通讯作者：
Peiqin Liu;K. Lien;F. Asche
中科院分区：
文献类型：
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作者：
Peiqin Liu;K. Lien;F. Asche
摘要尽管水产养殖的消费量在不断增加，但由于其潜在的环境影响，许多国家对水产养殖仍存在争议，媒体对此进行了大量报道。在这篇文章中，我们调查的影响，在挪威鲑鱼的需求与一个单一的方程规格以及需求系统。由于挪威是一个大的鲑鱼生产国，媒体的报道多种多样。我们的媒体报道数据可以分为10个不同的类别，从烹饪食谱等正面报道到疾病等生产问题的负面报道。我们的研究结果表明，总的来说，媒体报道对鲑鱼的需求几乎没有影响。有一些迹象表明，积极的报道增加了需求。相对于其他商品（鳕鱼、家禽和红肉），也有溢出效应。
ABSTRACT Although consumption is increasing, aquaculture is controversial in many countries because of the potential environmental impact, leading to substantial media coverage. In this article, we investigate the impact on demand for salmon in Norway with a single equation specification as well as a demand system. As Norway is a large salmon producer, the media coverage is highly varied. Our media coverage data can be broken down into 10 different categories, which vary from positive coverage such as cooking recipes to negative coverage of production problems such as disease. Our results indicate that in aggregate, the media coverage has little impact on demand for salmon. There are some indications that the positive coverage increases demand. There are also spillover effects relatively to other goods (cod, poultry and red meat).