Dimensions of wine hotel experiences shared online
Dimensions of wine hotel experiences shared online
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DOI：
10.1108/ijwbr-12-2018-0072
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发表时间：
2019-11-16
影响因子：
1.8
通讯作者：
Oliveira-Brochado, Fernando
中科院分区：
文献类型：
--
作者：
Brochado, Ana;Troilo, Mike;Oliveira-Brochado, Fernando
本研究的目的是基于游客在网上分享的叙事，找出与葡萄酒酒店体验相关的主要主题，并调查这些叙事是否因游客类型的不同而不同。设计/方法/方法对新旧世界11个国家27个葡萄酒产区的52家葡萄酒酒店的4114条在线评论进行了内容分析。对这些网络评论的分析表明，叙事可归类为11个主题，分为7个主要维度：葡萄酒、住宿(即酒店、区域和房间)、餐饮服务(即餐厅和早餐)、风景(即景观和葡萄园)、人员、交通和推荐。根据旅行者类型的不同，主要的叙述也不同。原产地/价值先前的研究已经确定了葡萄酒旅游业需要细分市场。这项研究通过根据旅行者类型指定葡萄酒旅游体验来满足这一需求。数据的广度，以及使用旅行者自己的证词而不是更常见的调查的方法，都是学者和管理人员的额外贡献。
PurposeThe purpose of this study sought to identify the main themes linked with wine hotel experiences, based on tourists' narratives shared online, and to investigate whether these narratives vary according to traveler type.Design/methodology/approachContent analysis was carried out on 4,114 online reviews of 52 wine hotels located in 27 wine regions across 11 nations in both the Old and New World.FindingsThe analysis of these web reviews revealed that narratives can be grouped under 11 themes organized into 7 main dimensions as follows: wine, lodging (i.e. hotel, area and room), food service (i.e. restaurant and breakfast), scenery (i.e. views and vineyards), staff, transportation and recommendation. The main narratives vary according to traveler type.Originality/valuePrior research has identified the need for market segmentation in the wine tourism industry. This research addresses this need by specifying the wine tourism experience according to traveler type. The breadth of the data, and the method of using travelers' own testimony as opposed to more common surveying are additional contributions for both academics and managers.