"You Have to Approach Us Right": A Qualitative Framework Analysis for Recruiting African Americans Into mHealth Research
"You Have to Approach Us Right": A Qualitative Framework Analysis for Recruiting African Americans Into mHealth Research
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DOI：
10.1177/1090198117727324
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发表时间：
2017-10-01
影响因子：
4.2
通讯作者：
Ali, Sheriza
中科院分区：
文献类型：
--
作者：
James, Delores C. S.;Harville, Cedric, II;Ali, Sheriza
背景。尽管智能手机拥有量很高，但非裔美国人 (AA) 在健康研究，特别是移动健康 (mHealth) 研究中的代表性仍然不足。这可能是由于招聘工作无效所致。目的。探索招募 AA 参与移动医疗研究的策略，并研究这些策略如何因性别和年龄组而异。方法。 20 个三合会焦点小组（n = 60）由 AA 男性（n = 9 组）和女性（n = 11 组）进行。该框架方法用于按性别和年龄组（18-29、30-50、51+）管理、组织、综合和分析数据主题。结果。大多数参与者拥有智能手机（71%）并愿意参与移动医疗研究（62%）。参与者的叙述揭示了对研究人员的不信任与参与基于技术的研究的兴奋之间的紧张关系。无论性别还是所有年龄段都可以通过口碑传播，因为这是“最好的广告”。个人接触必须先于传统和电子招聘策略，因为“我们必须了解您”。教会是招募的绝佳场所，因为它们“值得信赖”并且拥有“回头客”。 Facebook 可能对性别和所有年龄组都有效，因为“每个人都在 Facebook 上”，而且它“可以比短信和电子邮件覆盖更多的人”。美容/理发店对性别和年龄组的影响可能有限，尤其是那些自然发型的年轻女性，以及扎辫子和辫子的年轻男性。个人接触必须先于传统和电子招聘策略，因为“我们必须了解您”。结论。将传统招募方法与短信、电子邮件和社交媒体相结合的量身定制的多管齐下策略可能会有效招募 AA 成年人参与移动医疗研究。
Background. Despite the high ownership of smartphones, African Americans (AAs) remain underrepresented in health research and specifically mobile health (mHealth) research. This may be due to ineffective recruitment efforts. Purpose. To explore strategies for recruiting AAs into mHealth research and examine how these strategies may vary by gender and age-group. Method. Twenty triad focus groups (n = 60) were conducted with AA males (n = 9 groups) and females (n = 11 groups). The framework method was used to manage, organize, synthesize, and analyze data themes by gender and age-group (18-29, 30-50, 51+). Results. Most participants owned smartphones (71%) and were willing to participate in mHealth research (62%). The participants' narrative revealed the tension between mistrust of researchers and the excitement of participating in technology-based research. Both genders and all age-groups can be reached via word-of-mouth because it is "the best advertisement." Personal contact must precede traditional and electronic recruitment strategies because "we have to know you." Churches are excellent places for recruitment because they are "trustworthy" and have a "repeat audience." Facebook may be effective for both genders and all age-groups because "everybody is on Facebook" and it can "reach more people than text and e-mail." Beauty/barber shops may be limited in reaching both genders and age-groups, but especially young women who style their own hair natural, and young men who wear braids and dreadlocks. Personal contact must precede traditional and electronic recruitment strategies because "we have to know you." Conclusion. A tailored, multipronged strategy that combines traditional recruitment methods with texting, e-mail, and social media may be effective in recruiting AA adults into mHealth research.