Using opinion surveys to track the public's response to a bioterrorist attack

Using opinion surveys to track the public's response to a bioterrorist attack
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DOI:
10.1080/10810730390224884
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发表时间:
2003-06-01
影响因子:
4.4
通讯作者:
Weldon, KJ
Weldon, KJ
中科院分区:
医学3区
文献类型:
--
作者:
Blendon, RJ;Benson, JM;Weldon, KJ

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为了在紧急情况下与公众进行有效沟通,卫生官员需要真实的了解美国人所知道和相信的是什么,他们信任谁,以及他们正在采取什么行动应对危机。短期调查可提供重要信息,指导公职人员应对事件和开展宣传工作。先前的研究表明,这种调查,在统计上重新加权,可以提供及时的结果,而没有不可接受的偏见风险。本文以2001年炭疽袭击事件中的民意调查为例,探讨了这种调查在公共卫生危机中的作用。
To communicate effectively with the public during an emergency, health officials need to find out in real time what Americans know and believe, whom they trust, and what actions they are taking in response to the crisis. Short-duration surveys can provide vital information to guide public officials in their response to events and their communication efforts. Prior research has shown that such surveys, when statistically re-weighted, can offer timely results without unacceptable risk of bias. Using examples from public opinion surveys during the anthrax attacks of 2001, this article examines the role such surveys can play during a public health crisis.