Conceptual Metaphor and Graphical Convention Influence the Interpretation of Line Graphs.
Conceptual Metaphor and Graphical Convention Influence the Interpretation of Line Graphs.
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概念隐喻和图形惯例影响线图的解释。
DOI：
10.1109/tvcg.2021.3088343
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发表时间：
2022
影响因子：
5.2
通讯作者：
Woodin G
中科院分区：
文献类型：
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作者：
Woodin G
语言中的许多隐喻反映了构建思维的概念隐喻。实验表明，人们会将较大的数字与向上的空间联系起来，这与“高数字”等隐喻表达一致。与这个比喻相一致的是，高数字通常被描绘在线图的轴上的高位置。人们还将好和坏（情绪效价）与向上和向下的位置联系起来，这与“令人振奋”和“沮丧”等隐喻表达一致。描绘良好数量的图表（例如，假期）与图形惯例和效价隐喻一致，因为“更多”的好数量由较高的轴位置表示。相比之下，描绘坏量的图（例如，谋杀）与图形惯例一致，但不符合效价隐喻，因为更多的坏数量是由较高（而不是较低）的轴位置表示的。我们进行了两个实验（每个实验N= 300），参与者回答关于描绘好的和坏的数量的线图的问题。对于某些图，我们颠倒了传统的轴排序的数字。与效价隐喻（向上=良好）对齐（与未对齐）的线图更容易解释，但这种有益效果并没有超过反转轴编号的不利影响。描绘好的（与坏的）数量的线图更容易解释，就像用轴（与轴）描绘数量的图表一样。我们的研究结果表明，概念隐喻的问题的解释线图。然而，线图的设计者被警告不要为了与概念隐喻保持一致而颠覆图形惯例。
Many metaphors in language reflect conceptual metaphors that structure thought. In line with metaphorical expressions such as ‘high number’, experiments show that people associate larger numbers with upward space. Consistent with this metaphor, high numbers are conventionally depicted in high positions on the-axis of line graphs. People also associate good and bad (emotional valence) with upward and downward locations, in line with metaphorical expressions such as ‘uplifting’ and ‘down in the dumps’. Graphs depicting good quantities (e.g., vacation days) are consistent with graphical convention and the valence metaphor, because ‘more’ of the good quantity is represented by higher-axis positions. In contrast, graphs depicting bad quantities (e.g., murders) are consistent with graphical convention, but not the valence metaphor, because more of the bad quantity is represented by higher (rather than lower)-axis positions. We conducted two experiments (N= 300 per experiment) where participants answered questions about line graphs depicting good and bad quantities. For some graphs, we inverted the conventional axis ordering of numbers. Line graphs that aligned (versus misaligned) with valence metaphors (up = good) were easier to interpret, but this beneficial effect did not outweigh the adverse effect of inverting the axis numbering. Line graphs depicting good (versus bad) quantities were easier to interpret, as were graphs that depicted quantity using the-axis (versus-axis). Our results suggest that conceptual metaphors matter for the interpretation of line graphs. However, designers of line graphs are warned against subverting graphical convention to align with conceptual metaphors.