Why travel motivation and socio-demographics matter in managing a national park : original research
Why travel motivation and socio-demographics matter in managing a national park : original research
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作者：
A. Saayman;M. Saayman
阿多大象国家公园是世界上仅有的几个提供Big 7体验的国家公园之一，因此是南非的主要旅游目的地之一。该公园在区域经济中发挥着重要作用，已成为旅游业发展的枢纽。本文的目的是确定在何种程度上的社会人口和行为和动机指标影响游客到公园的消费。更好地了解后者可以帮助营销人员和规划人员增加公园的经济影响。自2001年以来，对公园的游客进行了调查，包括一些社会人口、行为和动机问题。在本分析中，使用了537份问卷。所使用的方法包括因素分析，横截面回归分析和伪面板数据分析，以确定和比较可能对支出的影响。该研究确定了前往阿多大象国家公园的游客的六个动机;这些是自然，活动，家庭和社交，逃避，景点和摄影。研究发现，社会人口和动机因素的结合影响游客的消费决定。此外，研究证实，包括国家公园在内的旅游景点彼此不同，因此影响消费的变量也不同。保护的影响：为了使国家公园履行其保护任务，他们需要资金。国家公园的主要收入来源之一是游客消费。本文确定了影响旅游消费的社会人口和动机因素。因此，公园管理部门可以利用这些结果来营销和创造机会，让游客花更多的钱，从而直接受益于保护。
The Addo Elephant National Park is one of only a few national parks in the world that offers the Big 7 experience and is therefore one of South Africa's prime tourism destinations. The park plays an important role in the regional economy and has become a hub for tourism development. The aim of this article is to determine the extent to which socio-demographic and behavioural and motivational indicators influence the spending of tourists to the park. A better understanding of the latter could help marketers and planners to increase the economic impact of the park. Since 2001, surveys have been conducted among tourists to the park and have included a number of socio-demographic, behavioural and motivational questions. In this analysis, 537 questionnaires were used. The methodology used includes factor analysis, cross-sectional regression analysis and pseudo-panel data analysis to determine and compare possible influences on spending. The research identifies six motives for tourists travelling to the Addo Elephant National Park; these are nature, activities, family and socialisation, escape, attractions and photography. The research found that a combination of socio-demographic and motivational factors influences visitor spending decisions. Added to this, the research confirms that tourist attractions, including national parks, differ from one another and that the variables that influence spending therefore also differ. Conservation implications : In order for national parks to fulfil their conservation mandate, they require funding. One of the main sources of income for national parks is tourist spending. This article identifies the socio-demographic and motivational factors that influence tourist spending. Hence, park management can use these results in order to market and create opportunities for tourists to spend more thereby benefiting conservation directly.