Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the US media markets
Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the US media markets
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DOI：
10.1016/j.healthplace.2014.06.006
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发表时间：
2014-09-01
期刊：
影响因子：
4.8
通讯作者：
Kumanyika, Shiriki K.
中科院分区：
文献类型：
--
作者：
Powell, Lisa M.;Wada, Roy;Kumanyika, Shiriki K.
Obesity prevalence and related health burdens are greater among U.S. racial/ethnic minority and low-income populations. Targeted advertising may contribute to disparities. Designated market area (DMA) spot television ratings were used to assess geographic differences in child/adolescent exposure to food-related advertisements based on DMA-level racial/ethnic and income characteristics. Controlling for unobserved DMA-level factors and time trends, child/adolescent exposure to food-related ads, particularly for sugar-sweetened beverages and fast-food restaurants, was significantly higher in areas with higher proportions of black children/adolescents and lower-income households. Geographically targeted TV ads are important to consider when assessing obesity-promoting influences in black and low-income neighborhoods. (C) 2014 Elsevier Ltd. All rights reserved.
