Cool, Creative and Egalitarian? Exploring Gender in Project-Based New Media Work in Euro
Cool, Creative and Egalitarian? Exploring Gender in Project-Based New Media Work in Euro
复制标题
酷、有创意、平等？
DOI：
10.1080/13691180110117668
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发表时间：
2002
期刊：
影响因子：
--
通讯作者：
Rosalind Gill
中科院分区：
文献类型：
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作者：
Rosalind Gill
新媒体行业被普遍认为是酷的、有创意的、平等的。学者、政策制定者以及新媒体工作者本身都持这种观点，他们认为新媒体的年轻性、活力和非正式性是其主要吸引力之一。本文关注的是新媒体作品的神话化版本遗漏、掩盖以及实际上难以阐明的内容。主题包括普遍的不安全感、低工资和长时间工作，但本文的特别重点是新媒体工作中的性别不平等。本文认为，尽管新媒体行业的形象“酷”、非等级制和平等主义，但其特点是在教育、工作机会和薪酬方面存在一些根深蒂固且过时的性别不平等模式。此外，许多新形式的性别不平等正在出现，矛盾的是，它们与工作中许多受重视的特征——非正式性、自主性、灵活性等——相关。本文通过对 6 个欧洲国家 125 名自由新媒体工作者的研究，探讨了这些问题，并认为新媒体中新形式的性别歧视对其自身冷静、多元化和平等主义的形象构成了严重挑战。
The new media industries are popularly regarded as cool, creative and egalitarian. This view is held by academics, policy-makers and also by new media workers themselves, who cite the youth, dynamism and informality of new media as some of its main attractions. This paper is concerned with what this mythologized version of new media work leaves out, glosses over and, indeed, makes difficult to articulate at all. Themes include pervasive insecurity, low pay, and long hours but the particular focus of the paper is on gender inequalities in new media work. Despite its image as 'cool', non-hierarchical and egalitarian, the new media sector, this paper will argue, is characterized by a number of entrenched and all too old-fashioned patterns of gender inequality relating to education, access to work and pay. Moreover, a number of new forms of gender inequality are emerging, connected - paradoxically - to many of the features of the work that are valued - informality,autonomy,flexibility and so on. Drawing on a study of 125 freelance new media workers in six European countries, this paper explores these issues and argues that the new forms of sexism in new media represent a serious challenge to its image of itself as cool, diverse and egalitarian.