Hombres Sanos: Evaluation of a Social Marketing Campaign for Heterosexually Identified Latino Men Who Have Sex With Men and Women
Hombres Sanos: Evaluation of a Social Marketing Campaign for Heterosexually Identified Latino Men Who Have Sex With Men and Women
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DOI：
10.2105/ajph.2009.179648
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发表时间：
2010-12-01
影响因子：
12.7
通讯作者：
Carrillo, Hector
中科院分区：
文献类型：
--
作者：
Donate, Ana P. Martinez;Zellner, Jennifer A.;Carrillo, Hector
目标 我们评估了 Hombres Sanos [健康男性] 社会营销活动的有效性，该活动旨在增加异性恋拉丁裔男性尤其是与男性和女性发生性行为的异性恋拉丁裔男性 (MSMW) 中的安全套使用和艾滋病毒检测。方法 Hombres Sanos 于 2006 年 6 月至 2006 年 12 月在加利福尼亚州北部圣地亚哥县实施。我们每隔一个月对之前的异性恋拉丁裔男性独立样本 (n = 626) 进行横断面调查。 (n = 752) 和活动结束后 (n = 385) 从 12 个目标社区场所随机抽取受访者，完成一项关于性行为和艾滋病毒及其他性传播感染检测的匿名自我管理调查 约 5.6% 的受访者 (n = 98) 为异性恋拉丁裔 MSMW 结果 该干预措施与异性恋拉丁裔 MSMW 中近期与女性和男性发生无保护性行为的比率降低有关 该运动还与结论 社会营销是减少异性恋拉丁裔中艾滋病毒传播的一种有前景的方法，尤其是异性恋拉丁裔 MSMW 鉴于这些人群缺乏基于证据的艾滋病毒预防干预措施，这一预防策略值得进一步研究（Am J Public Health 2010 100 2532-2540 doi 10 2105/AJPH 2009 179648)
Objectives We evaluated the effectiveness of Hombres Sanos [Healthy Men] a social marketing campaign to increase condom use and HIV testing among heterosexually identified Latino men especially among heterosexually identified Latino men who have sex with men and women (MSMW)Methods Hombres Sanos was implemented in northern San Diego County California from June 2006 through December 2006 Every other month we conducted cross sectional surveys with independent samples of heterosexually identified Latino men before (n = 626) during (n = 752) and after (n = 385) the campaign Respondents were randomly selected from 12 targeted community venues to complete an anonymous self administered survey on sexual practices and testing for HIV and other sexually transmitted infections About 5 6% of respondents (n = 98) were heterosexually identified Latino MSMWResults The intervention was associated with reduced rates of recent unprotected sex with both females and males among heterosexually identified Latino MSMW The campaign was also associated with increases in perception of HIV risk knowledge of testing locations and condom carrying among heterosexual LatinosConclusions Social marketing represents a promising approach for abating HIV transmission among heterosexually identified Latinos particularly for heterosexually identified Latino MSMW Given the scarcity of evidence based HIV prevention interventions for these populations this prevention strategy warrants further investigation (Am J Public Health 2010 100 2532-2540 doi 10 2105/AJPH 2009 179648)