HEALTH PROMOTION AND THE KNOWLEDGE ATTITUDE BEHAVIOR CONTINUUM
HEALTH PROMOTION AND THE KNOWLEDGE ATTITUDE BEHAVIOR CONTINUUM
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DOI：
10.1016/0091-7435(86)90025-3
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发表时间：
1986-09-01
影响因子：
5.1
通讯作者：
BETTINGHAUS, EP
中科院分区：
文献类型：
--
作者：
BETTINGHAUS, EP
影响健康行为，通过信息活动，其次是态度的变化和随后的预期行为的变化，检查。以往的研究表明，信息水平与外显行为、态度与过度行为之间的相关性虽然较低，但总体上是正相关的。两个主要的途径，以改善知识，态度和行为之间的关系进行了讨论：（a）的方法采取的M。Fishbein和他的同事，主张使用行为意图的措施，而不是广义的态度，和（B）的方法，W。J. McGuire和其他信息处理模型的支持者认为，在知识-态度-行为连续体的元素之间移动需要个人的处理时间，并注意交流矩阵中的一组元素。五个核心要素的通信过程的源，消息，渠道，接收器，目的地和所涉及的独立变量进行检查。信息处理模式被认为是特别适合健康促进运动，并建议在健康促进的情况下进一步仔细研究。
Influencing health behavior through informational campaigns, followed by the expectation of attitude change and subsequent desired behavior changes, is examined. Prior literature in this area indicates that the correlations between information level and overt behavior or between attitude and over behavior are generally positive though low. Two major approaches to improving the relationships between knowledge, attitude, and behavior are discussed: (a) the approach taken by M. Fishbein and his associates, which argues for the use of measures of behavior intention rather than generalized attitudes, and (b) the approach of W. J. McGuire and other proponents of an information-processing model, which argues that moving between the elements of the knowledge-attitude-behavior continuum demands processing time on the part of individuals and attention to a set of elements within a communication matrix. The five central elements of the communication process—source, message, channel, receiver, destination—and the independent variables involved are examined. The information-processing model is seen as particularly appropriate to health promotion campaigns and is recommended for further careful study in health promotion situations.