Remembering motivation research: toward an alternative genealogy of interpretive consumer research
Remembering motivation research: toward an alternative genealogy of interpretive consumer research
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记住动机研究：走向解释性消费者研究的替代谱系
DOI：
10.1177/1470593106069931
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发表时间：
2006
期刊：
影响因子：
--
通讯作者：
M. Tadajewski
中科院分区：
文献类型：
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作者：
M. Tadajewski
本文追溯了动机研究的兴起和随后的衰落。本文认为，与解释性消费者研究出现于20世纪80年代中期的观点相反，解释性消费者研究的雏形实际上可以在20世纪30年代以动机研究的形式找到。它表明，动机研究，解释性研究和在一定程度上，批判理论之间在本体论，价值论，认识论，方法论和人性观方面存在着明显的相似之处。动机研究不仅是解释性消费者研究的早期形式，而且霍尔布鲁克和赫希曼的经验分析被证明是一个可能的起飞点，使动机研究代表了消费者文化理论的早期根源。这个谱系练习将CCT话语的出现追溯到80年前，将解释性研究追溯到60年前。
This article traces the emergence and subsequent decline of motivation research. It argues that contrary to recent opinion that interpretive consumer research emerged in the mid-1980s, an embryonic form of interpretive research can actually be found in the 1930s in the form of motivation research. It demonstrates that there are clear and distinct parallels regarding the ontology, axiology, epistemology, methodology and view of human nature between motivation research, interpretive research and, to a limited extent, critical theory. Not only is motivation research presented as an early form of interpretive consumer research, but in addition, Holbrook's and Hirschman's experiential analysis is shown to be a possible take-off point to make the case that motivation research represents an early root of Consumer Culture Theory. This genealogical exercise resituates the emergence of the CCT discourse by 80 years and interpretive research by 60 years.