An Integrated Approach to Public Diplomacy and Public Relations: A Five-Year Analysis of the Information Subsidies of the United States, China, and Singapore
An Integrated Approach to Public Diplomacy and Public Relations: A Five-Year Analysis of the Information Subsidies of the United States, China, and Singapore
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公共外交和公共关系的综合方法：美国、中国和新加坡信息补贴的五年分析
DOI：
10.1080/1553118x.2016.1226173
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发表时间：
2017
影响因子：
--
通讯作者：
Julian Lin
中科院分区：
文献类型：
--
作者：
Seow Ting Lee;Julian Lin
本文的研究有助于对新媒体环境下公共外交中政府信息补贴的研究。它研究了三个国家的外交部发布的在线信息补贴-美国，中国和新加坡-以解决文献中的空白，很少关注政府如何通过在线新闻编辑室使用新闻稿进行公共外交。本研究通过建立一个以关系建设为最终目标的综合战略传播框架，对公共关系和公共外交的概念进行了阐释，具有重要意义。Leximancer对5年来（2008-2012年）通过三国在线新闻发布室发布的13，714篇公共外交文本进行了文本分析，发现三国之间的主题和概念一致性有限，即使是在人权问题上，这是一个主要的外交争议点。这种弱一致性表明公共外交建立在单向沟通的基础上，并揭示了在共存、理解、相互依存和建立关系的背景下战略性地建立接触、对话和合作的根本障碍。通过对三国的分析，本研究在概念上扩展了公共外交的观点，超越了现有文献中主导公共外交的二元结构。
ABSTRACT This study contributes to the growing research on government-issued information subsidies in mediated public diplomacy in a new media environment. It examines the online information subsidies issued by the foreign ministries of three countries—the United States, China, and Singapore—to address a gap in the literature that has given scant attention to how governments use news releases through online newsrooms for public diplomacy. The study is significant for its conceptual explication of public relations and public diplomacy through an integrative strategic communication framework grounded in relationship building as an end goal of public diplomacy. A Leximancer textual analysis of 13,714 public diplomacy texts published through the three countries’ online press rooms over 5 years (2008–2012) found limited congruence in themes and concepts between and among the three countries, even on the issue of human rights, a major diplomatic point of contention. The weak congruence suggests a modelling of public diplomacy on one-way communication, and reveals a fundamental obstacle to grounding engagement, dialogue and collaboration strategically in a context of co-existence, understanding, mutual interdependence and relationship building. Through a three-country analysis, this study conceptually extends the view of public diplomacy beyond the dyadic construction of public diplomacy that dominates the existing literature.