Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e‐commerce
Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e‐commerce
复制标题
比较电子商务中的低感官启用（LSE）和高感官启用（HSE）虚拟产品呈现模式
DOI：
10.1111/isj.12382
复制
发表时间：
2022
影响因子：
6.4
通讯作者：
Christine Vallaster
中科院分区：
文献类型：
--
作者：
Arno Kinzinger;Winfried Steiner;Markus Tatzgern;Christine Vallaster
网上商店变得越来越互动，使用不同的技术来创建虚拟体验，试图模拟现实的产品体验。我们利用最先进的虚拟现实（VR）技术探索高感官支持（HSE）虚拟产品展示模式的影响，该技术允许消费者通过头戴式显示器（HMD）和双手VR控制器模仿自然运动和互动。这将比较HSE虚拟产品呈现模式与典型的低感知使能（LSE）虚拟产品呈现模式，该模式在台式计算机上利用传统的计算机屏幕，沿着鼠标和键盘输入。对于HSE虚拟产品展示模式，结果显示显着更高的值的研究变量，包括存在，感知诊断，对产品的态度，和购买意愿。购物频率对呈现方式间的存在差异有调节作用。我们的研究有助于理论的建立态度理论，线索总和理论，以及重复学习和记忆，探索和解释HSE虚拟产品呈现模式的影响，考虑的结构。对于管理人员和行业领导者来说，本研究确定了在为其产品创建HSE虚拟体验时使用最先进技术的重要性。
Online shops have become increasingly interactive, using different technologies to create virtual experiences that attempt to simulate a realistic product experience. We explore the impact of high sensory enabling (HSE) virtual product presentation modes using state‐of‐the‐art virtual reality (VR) technology that allows consumers to imitate natural movement and interactions via head‐mounted displays (HMD) and dual hand VR controllers. This will compare the HSE virtual product presentation mode with a typical low sensory enabling (LSE) virtual product presentation mode that utilises conventional computer screens, along with mouse and keyboard inputs, on a desktop computer. For the HSE virtual product presentation mode, the results show significantly higher values for the studied variables, including presence, perceived diagnosticity, attitude towards product, and purchase intention. Shopping frequency has a moderating effect on the significant differences of presence between presentation modes. Our research contributes to theory by building on attitude theory, cue summation theory, as well as repetitive learning and memory to explore and explain the effects of HSE virtual product presentation modes on the constructs considered. For managers and industry leaders, this study identifies the importance of using state‐of‐the‐art technology when creating HSE virtual experiences for their products.
利用虚拟现实技术完成不同难度购物任务对老年人大脑活动及内省的影响
DOI：
--
发表时间：
2011
期刊：
影响因子：
--
作者：
遠藤裕美;小嶌麻木;澤真澄;岡橋さやか;田中朋子;酒井弘美;種村留美;関啓子
通讯作者：
関啓子