Investigating Consumer Episodes for Context Branding in Global Marketing Strategies from Survey Research in Asian Countries
Investigating Consumer Episodes for Context Branding in Global Marketing Strategies from Survey Research in Asian Countries
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通过亚洲国家的调查研究来调查全球营销策略中情境品牌的消费者情节
DOI:
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发表时间:
2017
期刊:
影响因子:
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通讯作者:
Katsue Edo and Toshihiko Miura
中科院分区:
文献类型:
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作者:
Kubo;Tomokazu;Katsue Edo and Toshihiko Miura