Determinants of Sourcing During Technology Growth and Maturity: An Empirical Study of e-Commerce Sourcing
Determinants of Sourcing During Technology Growth and Maturity: An Empirical Study of e-Commerce Sourcing
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技术发展和成熟过程中采购的决定因素：电子商务采购的实证研究
DOI：
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发表时间：
2004
影响因子：
7.7
通讯作者：
Florida In
中科院分区：
文献类型：
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作者：
R. Kishore;Manish Agrawal And;H. Rag;H. Rao;Florida In
本文对1999-2002年大型企业实施电子商务项目的采购模式选择进行了两个阶段的动态分析。我们根据电子商务资产是处于成长期还是成熟期来区分采购决策的重点。我们还认为，混合治理机制，如少数股权安排，作为一个潜在的采购模式，除了传统的区别内包（即，分级管理）和外包（即，市场治理）。在此期间，电子商务技术及其市场的快速发展使我们能够测试资产成熟度是否在采购决策中发挥作用。结果表明，当一个电子商务项目的战略意图是更多的业务集中在增长阶段，混合治理优先于分层治理采购的电子商务资产。战略意图被发现不影响采购模式的选择在技术/市场成熟阶段。在增长阶段，当任务复杂性很高时，层级治理是首选的采购模式。为了管理任务的复杂性，随着技术及其市场的成熟，等级和混合治理模式都比市场治理模式更可取。
This paper conducts a two-period dynamic analysis of sourcing mode choices for e-commerce projects implemented by large firms during 1999-2002. We differentiate e-commerce assets that are the focus of a sourcing decision in terms of whether they are in the growth or maturity stages. We also consider hybrid governance mechanisms, such as minority equity arrangements, as a potential sourcing mode in addition to the conventional distinction between insourcing (i.e., hierarchical governance) and outsourcing (i.e., market governance). The rapid evolution in e-commerce technologies and their markets during this period allows us to test whether asset maturity plays any role in sourcing decisions. Results indicate that when the strategic intent of an e-commerce project is more business focused during the growth phase, hybrid governance is preferred over hierarchical governance for sourcing of e-commerce assets. Strategic intent is found not to influence sourcing mode choices during the technology/market maturity phase. Hierarchical governance is the preferred sourcing mode during the growth phase, when task complexity is high. For managing task complexity, as technologies and their markets mature, both hierarchical and hybrid governance modes become preferable to the market governance mode.