Toward a more robust theory and measure of social presence: Review and suggested criteria
Toward a more robust theory and measure of social presence: Review and suggested criteria
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DOI：
10.1162/105474603322761270
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发表时间：
2003-10-01
影响因子：
1.1
通讯作者：
Burgoon, JK
中科院分区：
文献类型：
--
作者：
Biocca, F;Harms, C;Burgoon, JK
在网络和协作应用程序的社会使用增加的时候，一个强大而详细的社会存在理论可以帮助我们理解中介环境中的社会行为，使研究人员能够预测和测量媒体界面之间的差异，并指导新的社会环境和界面的设计。一个更广泛的社会存在理论可以指导更有效和可靠的措施。本文回顾，分类，并批评现有的理论和措施的社会存在。提出了一套标准和范围条件，以帮助弥补过去的理论和措施的局限性，并提供一个更强大的理论和措施的社会存在的贡献。
At a time of increased social usage of net and collaborative applications, a robust and detailed theory of social presence could contribute to our understanding of social behavior in mediated environments, allow researchers to predict and measure differences among media interfaces, and guide the design of new social environments and interfaces. A broader theory of social presence can guide more valid and reliable measures. The article reviews, classifies, and critiques existing theories and measures of social presence. A set of criteria and scope conditions is proposed to help remedy limitations in past theories and measures and to provide a contribution to a more robust theory and measure of social presence.