Discipline and Push-Up: Female Bodies, Femininity, and Sexuality in Popular Representations of Sports Bras
Discipline and Push-Up: Female Bodies, Femininity, and Sexuality in Popular Representations of Sports Bras
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纪律与俯卧撑：运动胸罩流行表现中的女性身体、女性气质和性
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发表时间：
2004
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影响因子：
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通讯作者：
J. Schultz
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文献类型：
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作者：
J. Schultz
1977年商业运动文胸的发明是运动女性的一个重大进步。尽管运动胸罩最初只是一种辅助技术，但它已经被赋予了新的、不同的文化含义和价值。在这篇文章中，我批判性地阅读了运动胸罩的流行表现，特别是广告和围绕着布兰迪·查斯坦庆祝美国女子足球队在1999年世界杯上获胜的“标志性运动胸罩时刻”。我认为，这样的表现使运动胸罩和穿着它们的女性变得性感。此外，这些表征将女性气质的理想同质化和规范化，这些理想被认为可以通过纪律化的身体管理技术实现，并再现了传统的性别秩序。
The invention of the commercial sports bra in 1977 was a significant advancement for physically active women. Despite its humble origins as an enabling technology, the sports bra has since been invested with new and varied cultural meanings and currencies. In this article I critically read popular representations of sports bras, specifically advertisements and “iconic sports-bra moments” that circulate around Brandi Chastain’s celebration of the U.S. women’s soccer team’s victory in the 1999 World Cup. I argue that such representations sexualize sports bras and the women who wear them. In addition, these representations homogenize and normalize ideals of femininity, which are considered achievable through technologies of disciplined body management, and reproduce the traditional gender order.