The Joint Effect of Topic Interest and Follow-Up Procedures on the Response in a Mail Questionnaire
The Joint Effect of Topic Interest and Follow-Up Procedures on the Response in a Mail Questionnaire
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主题兴趣和后续程序对邮件问卷答复的共同影响
DOI：
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发表时间：
2007
期刊：
影响因子：
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通讯作者：
Hans Waege
中科院分区：
文献类型：
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作者：
Henk Roose;J. Lievens;Hans Waege
杠杆显着性理论为研究调查中促进响应技术的差异效应提供了重要基础。本文采用准实验设计来分析后续程序的效果，并考虑样本人对调查主题的兴趣。作者在两步数据收集过程的第二步中使用多级逻辑回归来绘制邮件调查问卷的响应。研究发现，在控制了社会人口统计和绩效相关协变量的影响后，对于那些对调查主题不太感兴趣的人来说，后续程序的影响更大。因此，这些发现是对杠杆显着性理论的实证证实。讨论了对调查研究的一些影响。
Leverage-saliency theory provides a seminal basis for research on the differential effects of response-facilitating techniques in surveys. In this article, a quasi-experimental design is applied to analyze the effect of follow-up procedures, taking into account the sample persons’ interest in the survey topic. The authors use multilevel logistic regression to map response on a mail questionnaire in the second step of a two-step data collection procedure. It is found that—after controlling for the effects of sociodemographic and performance-related covariates—the effect of follow-up procedures is larger for those less interested in the survey topic. As such, these findings are an empirical confirmation of the leverage-saliency theory. Some implications for survey research are discussed.