Self-promotion as a risk factor for women: the costs and benefits of counterstereotypical impression management.
Self-promotion as a risk factor for women: the costs and benefits of counterstereotypical impression management.
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自我推销作为女性的一个风险因素：反刻板印象管理的成本和收益。
DOI：
10.1037//0022-3514.74.3.629
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发表时间：
1998
影响因子：
7.6
通讯作者：
Rudman,LA
中科院分区：
文献类型：
--
作者：
Rudman,LA
三个实验测试和扩展了最近的理论，关于动机对印象形成的影响（ST Fiske & SL Neuberg，1990年; JL希尔顿& JM Darley，1991年）在女性面临的印象管理困境的背景下：自我推销可能有助于管理一个称职的印象，但自我推销的女性可能会因为违反性别规定而遭受社会报复。实验一探讨知觉者的目标对抑制刻板思维的过程的影响，以及对反刻板行为的反应。实验2-3通过包括男性目标扩展了这些发现。对于女性目标，自我推销导致更高的能力评级，但产生的社会吸引力和hireability成本，除非感知者是结果依赖的男性。对于男性目标，自我贬低的能力和可雇用性评级下降，但其对社会吸引力的影响是不一致的。（PsycInfo数据库记录（c）2022阿帕，保留所有权利）
Three experiments tested and extended recent theory regarding motivational influences on impression formation (ST Fiske & SL Neuberg, 1990; JL Hilton & JM Darley, 1991) in the context of an impression management dilemma that women face: Self-promotion may be instrumental for managing a competent impression, yet women who self-promote may suffer social reprisals for violating gender prescriptions to be modest. Experiment 1 investigated the influence of perceivers' goals on processes that inhibit stereotypical thinking, and reactions to counterstereotypical behavior. Experiments 2–3 extended these findings by including male targets. For female targets, self-promotion led to higher competence ratings but incurred social attraction and hireability costs unless perceivers were outcome-dependent males. For male targets, self-effacement decreased competence and hireability ratings, though its effects on social attraction were inconsistent.(PsycInfo Database Record (c) 2022 APA, all rights reserved)