Competition and norms: A self-defeating combination?
Competition and norms: A self-defeating combination?
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DOI：
10.1016/j.enpol.2016.06.001
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发表时间：
2016-09-01
期刊：
影响因子：
9
通讯作者：
Napp, Tamaryn
中科院分区：
文献类型：
--
作者：
Alberts, Genevieve;Gurguc, Zeynep;Napp, Tamaryn
本文调查了信息反馈机制对伦敦学生宿舍电力和供暖使用的影响。在随机对照试验中，我们制定了不同的治疗方法，如反馈信息和规范，以及受试者之间的奖励竞争。我们表明，信息和规范导致整体能源消耗急剧减少-超过20%。由于参与者不为他们的能源消耗付费，这种反应不能由节约成本的激励驱动。有趣的是，当将反馈和规范与实现低能耗的有奖竞争结合起来时，减少效应-虽然最初存在-从长远来看会消失。这可能表明，外部奖励会减少甚至破坏改变行为的内在动机。(C) 2016年作者。Elsevier Ltd.出版。这是一篇基于CC BY许可的开放获取文章。
This paper investigates the effects of information feedback mechanisms on electricity and heating usage at a student hall of residence in London. In a randomised control trial, we formulate different treatments such as feedback information and norms, as well as prize competition among subjects. We show that information and norms lead to a sharp - more than 20% - reduction in overall energy consumption. Because participants do not pay for their energy consumption this response cannot be driven by cost saving incentives. Interestingly, when combining feedback and norms with a prize competition for achieving low energy consumption, the reduction effect - while present initially - disappears in the long run. This could suggest that external rewards reduce and even destroy intrinsic motivation to change behaviour. (C) 2016 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license.