Smoking in top-grossing movies--United States, 2010.

Smoking in top-grossing movies--United States, 2010.
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票房收入最高的电影中的吸烟——美国,2010 年。

DOI:
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发表时间:
2011
期刊:
MMWR. Morbidity and mortality weekly report
影响因子:
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通讯作者:
U. Bauer
U. Bauer
中科院分区:
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文献类型:
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作者:
R. Kaufmann;U. Bauer

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美国国家癌症研究所(National Cancer Institute)得出的结论是,研究表明,接触电影中的吸烟镜头与青少年开始吸烟之间存在因果关系。研究发现,接触屏幕上烟草事件的前四分之一的青少年开始吸烟的可能性大约是后四分之一的两倍。2010年美国卫生与公众服务部减少烟草使用的战略计划包括减少青少年接触屏幕上的吸烟。为了监控电影中的烟草使用,竖起大拇指!拇指向下!(TUTD)是萨克拉门托移民小径“呼吸加州”的一个项目,每年都会统计美国最卖座的电影中出现的烟草事件。本报告用最新的TUTD发现更新了之前的报告。2010年,青少年级(G级、PG级或PG-13级)电影中出现的烟草事件数量持续下降,从2005年的2093起下降到2010年的595起,下降了71.6%。同样,每部青少年级电影的平均暴力事件数量下降了66.2%,从2005年的20.1起下降到2010年的6.8起。然而,下降的程度因电影公司而异。三家公司公布了旨在减少其电影中烟草使用的政策,烟草事件平均下降了95.8%,而三家主要电影公司和没有政策的独立电影公司平均下降了41.7%。这一发现表明,旨在减少青少年电影中烟草使用的可执行政策可以大大减少电影中的烟草事件,并有助于防止青少年开始吸烟。
The National Cancer Institute has concluded that studies indicate a causal relationship between exposure to depictions of smoking in movies and youth smoking initiation. Adolescents in the top quartile of exposures to onscreen tobacco incidents have been found to be approximately twice as likely to begin smoking as those in the bottom quartile. The 2010 U.S. Department of Health and Human Services strategic plan to reduce tobacco use includes reducing youth exposure to onscreen smoking. To monitor tobacco use in movies, Thumbs Up! Thumbs Down! (TUTD), a project of Breathe California of Sacramento-Emigrant Trails, counts occurrences of tobacco incidents in U.S. top-grossing movies each year. This report updates a previous report with the latest TUTD findings. In 2010, the number of onscreen tobacco incidents in youth-rated (G, PG, or PG-13) movies continued a downward trend, decreasing 71.6% from 2,093 incidents in 2005 to 595 in 2010. Similarly, the average number of incidents per youth-rated movie decreased 66.2%, from 20.1 in 2005 to 6.8 in 2010. The degree of decline, however, varied substantially by motion picture company. The three companies with published policies designed to reduce tobacco use in their movies had an average decrease in tobacco incidents of 95.8%, compared with an average decrease of 41.7% among the three major motion picture companies and independents without policies. This finding indicates that an enforceable policy aimed at reducing tobacco use in youth-rated movies can lead to substantially fewer tobacco incidents in movies and help prevent adolescent initiation of smoking.