Big Data: A Revolution That Will Transform How We Live, Work, and Think
Big Data: A Revolution That Will Transform How We Live, Work, and Think
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DOI：
10.1093/aje/kwu085
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发表时间：
2014-01
影响因子：
6.7
通讯作者：
Saint John Walker
中科院分区：
文献类型：
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作者：
Saint John Walker
这篇书评将迈尔 - 舍恩伯格和库克耶有关大数据的指南描述为近期该主题相关出版物中最通俗易懂的一本。它聚焦于大数据将带来的文化变革，而非技术或商业领域，审视了“数据化”将如何影响个人事务，比如人际关系、经历和情绪。作者声称，在商业中，大数据不会带来数据的确定性，实际上反而会导致更大的混乱和更多的创造力。
This book review describes Mayer-Schonberger's and Cukier's guide to big data as being one of the most accessible of the recent publications on the subject. It focuses on the culture changes that big data will bring, rather than technological or business areas, examining how 'datafication' will affect personal matters, such as relationships, experiences and moods. The authors claim that rather than getting data certainties in businesses, big data will actually lead to greater messiness and creativity.