Individual choice or collective action? Exploring consumer motives for participating in alternative food networks
Individual choice or collective action? Exploring consumer motives for participating in alternative food networks
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个人选择还是集体行动？
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
I. Zasada
中科院分区：
文献类型：
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作者：
F. Zoll;K. Specht;Ina Opitz;R. Siebert;A. Piorr;I. Zasada
在德国，就像在许多其他发达国家一样，替代食品网络(AFN)的数量和相关性正在增长。这些网络包括新的生产和分配模式，如粮食合作社(FoodCoop)、自我收获花园或社区支持农业(CSA)计划。AFN是传统食品供应系统的替代方案，其特点是生产者和消费者之间的密切联系。因此，它们通常位于城市地区或其大都市周边地区。
我们研究的目的是确定城市居民参与AFN的理由和动机，并根据不同的动机制定消费类型。我们还评估AFN是否可能导致具有社会影响的集体行动。因此，我们基于对德国汉堡、柏林和慕尼黑(n=18)大都会地区现有AFN项目成员的访谈，进行了定性的内容分析。
我们的结果显示，城市消费者参与替代食品网络的意愿受到广泛动机的推动。这些因素包括个人对高质量食物的渴望(就味道或新鲜度而言)和健康原因，但也包括政治或环境动机(反对传统农业或较短的运输距离)。此外，消费者往往想支持某个农民和他/她的哲学，或者他们欣赏AFN的社区建设方面。动机组合衍生出三种不同的消费类型。
尽管许多消费者传达了一种对社会运动的归属感，但我们的研究显示，他们缺乏组织和集体行动。总体而言，AFN可以影响个人的消费模式。然而，它们在不久的将来引发社会变革和挑战传统消费模式的潜力似乎并不高。这篇文章受版权保护。版权所有。
In Germany, as in many other developed countries, alternative food networks (AFNs) are growing in number and relevance. Those networks include new models of production and distribution, such as food cooperatives (FoodCoops), self-harvest gardens or community-supported agriculture (CSA) schemes. AFNs represent an alternative to conventional food supply systems and are characterized by a close connection between producers and consumers. Thus, they are typically located within urban areas or in their metropolitan peri-urban surrounding.
The aim of our study was to identify the rationale and motivation of urban residents to participate in AFNs and to develop a consumer typology based on the different motives. We also assess whether AFNs potentially lead to collective action with societal impact. Therefore, we conducted a qualitative content analysis based on interviews with members of existing AFN projects in the German metropolitan regions of Hamburg, Berlin and Munich (n=18).
Our results revealed that the willingness of urban consumers to participate in alternative food networks is driven by a broad range of motives. They include personal desire for high-quality food (in terms of taste or freshness) and health reasons, but also political or environmental motives (opposition to conventional agriculture or short transport distances). Furthermore, consumers often want to support a certain farmer and his/her philosophy or they appreciate the community-building aspect of the AFN. Three different consumer types were derived from the motive combinations.
Although many consumers communicated a sense of belonging to a societal movement, our study revealed a lack of organization and collective action. Overall, AFNs can influence the consumption patterns of individuals. However, their potential to induce social change and to challenge traditional models of consumption in the near future does not appear to be high. This article is protected by copyright. All rights reserved.