Cross sectional study of young people's awareness of and involvement with tobacco marketing
Cross sectional study of young people's awareness of and involvement with tobacco marketing
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DOI：
10.1136/bmj.322.7285.513
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发表时间：
2001-03-03
影响因子：
--
通讯作者：
MacKintosh, AM
中科院分区：
文献类型：
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作者：
MacFadyen, L;Hastings, G;MacKintosh, AM
目的了解青少年对烟草营销的认识和参与程度，并确定其与吸烟行为之间的关系。设计横断面、定量调查、部分访谈和部分自我完成的方法，在被调查者的家中进行。以英格兰东北部为背景，采用分层随机抽样的方法，对629名15-16岁“选择参与”通过邮寄同意程序进行研究的青少年进行调查。结果被调查的15-16岁青少年对烟草营销的认识和参与程度很高：约95%的人知道广告，所有人都知道某种销售营销的方法。对烟草营销的认识和参与都与吸烟者密切相关：例如，30%(55/185)的吸烟者通过烟盒中的优惠券获得了免费筛选，而不吸烟者的这一比例为11%(21/199)(P<；0.001)。当其他已知与青少年吸烟有关的因素保持不变时，对优惠券计划、品牌刻蚀和烟草营销的总体认识都与目前的吸烟状况独立相关。结论青少年知道并正在参与多种形式的烟草营销，知晓和参与都与目前的吸烟状况有关。这表明，目前旨在保护年轻人不吸烟的自愿法规并不奏效，需要制定法律法规。
Objectives To examine young people's awareness of and involvement with tobacco marketing and to determine the association, if any,between this and their smoking behaviour.Design Cross sectional, quantitative survey, part interview and part self completion, administered in respondents' homes.Setting North east England.Participants Stratified random sample of 629 young people aged 15 and 16 years who had "opted in" to research through a postal consent procedure.Results There was a high level of awareness of and involvement in tobacco marketing among the 15-16 year olds sampled in the study: around 95% were aware of advertising and all were aware of some method of paint of sale marketing. Awareness of and involvement with tobacco marketing were both significantly associated with being a smoker: for example, 30% (55/185) of smokers had received free Sifts through coupons in cigarette packs, compared with 11% (21/199) of non-smokers (P < 0.001). When other factors known to be linked with teenage smoking were held constant, awareness of coupon schemes, brand sc-etching, and tobacco marketing in general were all independently associated with current smoking status.Conclusions Teenagers are aware of, and are participating in, many forms of tobacco marketing, and both awareness and participation are associated with current smoking status. This suggests that the current voluntary regulations designed to protect young people from smoking are not working, and that statutory regulations are required.