The Impact of Art Sponsorship on Consumer Attitudes: Measuring Mutual Spillover Effects with Perceived Prestige and Involvement
The Impact of Art Sponsorship on Consumer Attitudes: Measuring Mutual Spillover Effects with Perceived Prestige and Involvement
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艺术赞助对消费者态度的影响：通过感知的声望和参与来衡量相互溢出效应
DOI：
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发表时间：
2023
期刊：
影响因子：
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通讯作者：
Makiko
中科院分区：
文献类型：
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作者：
Sonobe;Yasushi;Kawakita;Makiko
