How is donation behaviour affected by the donations of others?
How is donation behaviour affected by the donations of others?
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DOI：
10.1016/j.jebo.2007.08.001
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发表时间：
2008-07-01
影响因子：
2.2
通讯作者：
Randal, John
中科院分区：
文献类型：
--
作者：
Martin, Richard;Randal, John
本文描述了一个自然的实地实验，调查了对公共物品的自愿捐款。地点是一个艺术画廊，免费入场，但捐款可以存放在门厅的一个透明盒子里。我们通过改变捐款箱中可见的内容来操纵赞助人可用的社会信息。我们特别研究了四种处理方法：一种主要是一些大面额纸币，一种是一些小面额纸币，一种是大量硬币，一种是空的。提供的社会信息对捐赠的组成、频率和价值有显著影响。(C) 2007 Elsevier B.V.版权所有
This paper describes a natural field experiment investigating voluntary contributions to a public good. The setting was an art gallery where admission was free, but donations could be deposited into a transparent box in the foyer. We manipulated the social information available to patrons by altering what was visible in the donation box. In particular, we investigated four treatments: one with primarily a few large denomination bills, one with several small denomination bills, one with a large amount of coinage, and one empty. The social information provided had a significant impact on donation composition, frequency, and value. (C) 2007 Elsevier B.V. All rights reserved.