Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction
Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction
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DOI：
10.1016/j.renene.2013.11.020
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发表时间：
2014-07-01
期刊：
影响因子：
8.7
通讯作者：
Temmen, Justin
中科院分区：
文献类型：
--
作者：
Anda, Martin;Temmen, Justin
基于社区的社会营销（CBSM）已被证明是非常有效的诱导行为改变，由于其务实的方法。研究发现，非综合性的强化方法，如教育和经济利益，对改变个人的行为是不成功的。本文将解释一个大的城市电表更换计划如何通过使用先进的计量基础设施，实现减少高峰需求和总的能源消耗（AMI或“智能电表”）与CBSM相结合，这反过来又使向“智能电网”的发展成为可能。为了衡量成功，设定了以下目标：参与行为改变计划（BCP）的家庭的峰值需求减少（削峰）20%。BCP参与家庭的峰值需求转移（负荷转移），以减少10%的“超峰值”能源消耗。BCP参与家庭的平均总能源使用减少10%。在生态辅导期间与住户讨论的能源效率行动以及其他反馈沟通，通过利用辅导前研究阶段产生的有关障碍和好处的信息来确定。这些行动可包括参考其他举措，如提供成本较低的太阳能光伏发电系统、家用空调的直接负载控制装置、使用时间定价产品、提供家用显示器和发展“智能电网”所需的其他装置。(C)2013爱思唯尔有限公司保留所有权利。
Community-based social marketing (CBSM) has shown to be very effective at inducing behavioural change due to its pragmatic approach. It has been found that nonintegrated intensive approaches towards changing individual's behaviour, such as education and economic self-interest are not successful.This paper will explain how a large urban electricity meter replacement program can achieve a reduction in peak demand and overall energy consumption through the use of advanced metering infrastructure (AMI or 'smart meters') coupled with CBSM, which in turn enables the progression towards a 'smart grid'. In order to measure success the following targets were set:Peak demand reduction (peak lopping) of 20% from the households participating in the Behaviour Change Programs (BCPs).Peak demand shifting (load shifting) to reduce energy consumption during 'super peak' by 10% in BCP participating households.Average total energy use reduction of 10% in BCP participating households.The energy efficiency actions discussed with householders during eco-coaching, and other feedback communications, are identified by utilising the information regarding barriers and benefits generated from the research phase prior to coaching. These actions can include referral to other initiatives such as the provision of reduced cost solar PV power systems, direct load control devices for domestic air-conditioners, the time-of-use pricing product, the provision of in-home-displays (IHD) and other devices necessary for development of a 'smart grid'. (C) 2013 Elsevier Ltd. All rights reserved.