The Role of Collaboration in Achieving Corporate Social Responsibility Objectives
The Role of Collaboration in Achieving Corporate Social Responsibility Objectives
复制标题
协作在实现企业社会责任目标中的作用
DOI：
10.2307/41166495
复制
发表时间：
2009
影响因子：
10
通讯作者：
L. Falkenberg
中科院分区：
文献类型：
--
作者：
J. Peloza;L. Falkenberg
鼓励管理人员在执行企业社会责任战略时与非政府组织发展更深层次的合作关系，迄今为止，他们受益于侧重于单一公司与单一非政府组织之间的二元关系的指导。然而，企业社会责任中的公司关系可以包括与其他公司和多个非政府组织的更广泛的合作。本文提供了一个框架，检查一系列的合作机会，并提供管理人员的指导，以配合企业的目标，企业社会责任战略。该框架侧重于企业可以采用的具体战略，以帮助确保企业社会责任投资的回报最大化。
Managers are encouraged to develop deeper, collaborative relationships with NGOs as they execute their CSR strategies, and they have benefited from guidance to date that has focused on the dyadic relationships between a single firm and a single NGO. However, corporate relationships in CSR can include broader collaborations with both other firms and multiple NGOs. This article provides a framework for examining a range of collaboration opportunities and provides managers guidance for matching CSR strategies with the goals of the firm. The framework focuses on specific strategies that firms can employ to help ensure that returns from investments in CSR are maximized.