Initial Information on a Novel Nicotine Product
Initial Information on a Novel Nicotine Product
复制标题
DOI：
10.1111/ajad.13020
复制
发表时间：
2020-07-01
影响因子：
3.7
通讯作者：
Rodu, Brad
中科院分区：
文献类型：
--
作者：
Plurphanswat, Nantaporn;Hughes, John R.;Rodu, Brad
背景和目的本研究首次评估了成人对新型消费烟草产品ZYN的吸引力和兴趣。我们还描述了ZYN用户，使用模式和使用原因。方法两个数据集，包括一个ZYN初治消费者面板（n = 5179）和ZYN用户（n = 1266），由瑞典匹配北美提供。描述性，横断面分析和逻辑回归评估的看法和可能性购买ZYN的消费者面板和ZYN用户的特点。结果消费者面板中的大多数当前无烟烟草（ST）使用者发现ZYN是中度-极有吸引力的，而从未和以前的烟草使用者表示兴趣少得多;前者更有可能购买ZYN比其他组。ZYN使用者的最高比例是以前的烟草使用者（43%）;很少有人从未使用过（4%）。使用ZYN的最受欢迎的原因是“比其他烟草产品对我的健康危害更小”，其次是“使用方便”。“讨论和结论非烟草使用者对ZYN的兴趣很小。ST使用者不仅比其他烟草使用者更有兴趣和可能购买ZYN，而且他们是最大的常规使用者群体。对新尼古丁产品ZYN的首次评估表明，目前和以前的烟草使用者可能将ZYN视为风险降低的产品。根据当前用户的原因，ZYN可能可用作吸烟/戒烟辅助工具。(Am J Addict 2020;00：00-00）
Background and Objectives This is the first study to assess the appeal and interest among adults in a new consumer tobacco product, ZYN. We also describe ZYN users, patterns of use, and reasons for use. Methods Two data sets, consisting of a ZYN-naive consumer panel (n = 5179) and ZYN users (n = 1266), were provided by Swedish Match North America. Descriptive, cross-sectional analyses and logistic regression assessed the perceptions of and likelihood of buying ZYN in the consumer panel and the characteristics of ZYN users. Results The majority of current smokeless tobacco (ST) users in the consumer panel found that ZYN was moderately-extremely appealing, while never and former tobacco users indicated much less interest; the former were more likely to buy ZYN than other groups. The highest percentage of ZYN users were former tobacco users (43%); very few were never users (4%). The most popular reason for using ZYN was "Less harmful to my health than other tobacco products," followed by "ease of use." Discussion and Conclusions Nonusers of tobacco had very little interest in ZYN. ST users are not only more interested and likely to buy ZYN than other tobacco users, they were the largest group of regular users. Scientific Significance The first assessment of a new nicotine product, ZYN, suggests that current and former tobacco users may perceive ZYN as a reduced-risk product. ZYN potentially could be used as a smoking/tobacco-cessation aid based on reasons of current users. (Am J Addict 2020;00:00-00)