Analysis of Transaction Logs from National Museums Liverpool
Analysis of Transaction Logs from National Museums Liverpool
复制标题
利物浦国家博物馆交易日志分析
DOI：
10.1007/978-3-030-30760-8_7
复制
发表时间：
2019
影响因子：
1.5
通讯作者：
Georgios Kontonatsios
中科院分区：
文献类型：
--
作者：
David Walsh;Paul D. Clough;M. Hall;F. Hopfgartner;J. Foster;Georgios Kontonatsios
文化遗产机构的网站吸引了各种各样的用户，从专业人员到新手，从事各种各样的工作。然而，许多机构都报告了高跳出率，因此寻求更好地吸引用户的方法。对交易日志的分析可以提供对用户搜索和导航行为的洞察，并支持参与战略。在本文中，我们提出了一个交易日志分析的结果，从七个网站的国家博物馆利物浦（NML）的Web服务器日志代表用户-系统交互。此外，我们还对用户进行了探索性的聚类分析，以确定从数据中出现的潜在用户群。我们将此与以前对NML网站用户的研究进行比较。
The websites of Cultural Heritage institutions attract the full range of users, from professionals to novices, for a variety of tasks. However, many institutions are reporting high bounce rates and therefore seeking ways to better engage users. The analysis of transaction logs can provide insights into users’ searching and navigational behaviours and support engagement strategies. In this paper we present the results from a transaction log analysis of web server logs representing user-system interactions from the seven websites of National Museums Liverpool (NML). In addition, we undertake an exploratory cluster analysis of users to identify potential user groups that emerge from the data. We compare this with previous studies of NML website users.