Colour as a semiotic mode: notes for a grammar of colour
Colour as a semiotic mode: notes for a grammar of colour
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颜色作为一种符号模式：颜色语法注释
DOI：
10.1177/147035720200100306
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发表时间：
2002
影响因子：
1.5
通讯作者：
Theo van Leeuwen
中科院分区：
文献类型：
--
作者：
G. Kress;Theo van Leeuwen
本文简要回顾了几种方法的“语法”，作为讨论的基础上，文化产生的色彩的使用，也就是说，使用“语法”的可能性，以颜色作为一种沟通的资源。颜色被讨论作为一种符号资源-一种模式，它像其他模式一样，在符号的文化定位制作中具有多功能性。作者利用了雅各布森/哈雷的“显著特征”理论，突出了差异、饱和度、纯度、调制、价值和色调等能指资源。这些被视为颜色语法的特征，而不是颜色本身的特征。本文通过对几个例子的分析来论证其理论观点，并将“配色方案”和“色彩和谐”的概念与更传统意义上的语法的社会和文化概念联系起来。
This article presents a brief review of several approaches of ‘grammar’, as the basis for a discussion of culturally produced regularities in the uses of colour; that is, the possibility of extending the use of ‘grammar’ to colour as a communicational resource. Colour is discussed as a semiotic resource - a mode, which, like other modes, is multifunctional in its uses in the culturally located making of signs. The authors make some use of the Jakobson/Halle theory of ‘distinctive features’, highlighting as signifier-resources those of differentiation, saturation, purity, modulation, value and hue. These are treated as features of a grammar of colour rather than as features of colour itself. The article demonstrates its theoretical points through the analysis of several examples and links notions of ‘colour schemes’ and ‘colour harmony’ into the social and cultural concept of grammar in the more traditional sense.