Why experience matters to privacy: How context-based experience moderates consumer privacy expectations for mobile applications

Why experience matters to privacy: How context-based experience moderates consumer privacy expectations for mobile applications
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为什么体验对隐私很重要:基于情境的体验如何调节消费者对移动应用程序的隐私期望

DOI:
10.1002/asi.23500
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发表时间:
2016
影响因子:
3.5
通讯作者:
Shilton, Katie
Shilton, Katie
中科院分区:
管理学3区
文献类型:
--
作者:
Martin, Kirsten;Shilton, Katie

文献摘要

相似文献

隐私的两个主要理论模型-个人隐私偏好和上下文相关的隐私定义-通常在信息系统研究中单独研究。本文通过研究个人隐私偏好如何影响依赖于上下文的隐私期望来统一这些理论。本文认为,经验提供了一个桥梁之间的个人的一般隐私的态度和微妙的背景因素。这导致了一个假设,即在对隐私期望做出判断时,在上下文中经验较少的个人更多地依赖于个人偏好,例如他们的广义隐私信念,而在上下文中经验较多的个人则受到上下文因素和规范的影响。为了验证这一假设,1,925名移动的应用程序的美国用户对涉及数据收集和使用的各种真实的世界场景是否符合他们的隐私期望进行了判断。对数据的分析表明,使用移动的应用程序的经验确实缓和了个人偏好和上下文因素对隐私判断的影响。经验改变了受访者用来评估数据收集和使用场景是否符合他们的隐私期望的等式。发现两个主导理论模型之间的桥梁,使未来的隐私研究考虑个人和上下文变量,考虑到经验的差异。
Two dominant theoretical models for privacy—individual privacy preferences and context‐dependent definitions of privacy—are often studied separately in information systems research. This paper unites these theories by examining how individual privacy preferences impact context‐dependent privacy expectations. The paper theorizes that experience provides a bridge between individuals' general privacy attitudes and nuanced contextual factors. This leads to the hypothesis that, when making judgments about privacy expectations, individuals with less experience in a context rely more on individual preferences such as their generalized privacy beliefs, whereas individuals with more experience in a context are influenced by contextual factors and norms. To test this hypothesis, 1,925 American users of mobile applications made judgments about whether varied real‐world scenarios involving data collection and use met their privacy expectations. Analysis of the data suggests that experience using mobile applications did moderate the effect of individual preferences and contextual factors on privacy judgments. Experience changed the equation respondents used to assess whether data collection and use scenarios met their privacy expectations. Discovering the bridge between 2 dominant theoretical models enables future privacy research to consider both personal and contextual variables by taking differences in experience into account.