Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: an investigation of the 1984 presidential election.
Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: an investigation of the 1984 presidential election.
复制标题
DOI：
10.1037//0022-3514.51.3.505
复制
发表时间：
1986-09
影响因子：
7.6
通讯作者：
R. Fazio;C. Williams
中科院分区：
文献类型：
--
作者：
R. Fazio;C. Williams
有人假设，在何种程度上个人的态度引导他们随后的看法和行为的态度对象是一个功能的访问这些态度从记忆。对1984年总统选举进行了实地调查，以检验这些假设。在选举前几个月，对大量城镇居民样本进行了测量，测量了对里根和蒙代尔两位候选人的态度，以及这些态度的可及性，正如对态度调查的反应延迟所表明的那样。对候选人在电视辩论中的表现的判断是对随后的看法的衡量，而投票则是对随后行为的衡量。结果表明，态度可及性对态度-知觉关系和态度-行为关系都有调节作用。这些研究结果的影响的过程中，态度引导行为的理论模型，沿着他们的实际影响调查研究，进行了讨论。
It was hypothesized that the extent to which individuals' attitudes guide their subsequent perceptions of and behavior toward the attitude object is a function of the accessibility of those attitudes from memory. A field investigation concerning the 1984 presidential election was conducted as a test of these hypotheses. Attitudes toward each of the two candidates, Reagan and Mondale, and the accessibility of those attitudes, as indicated by the latency of response to the attitudinal inquiry, were measured for a large sample of townspeople months before the election. Judgments of the performance of the candidates during the televised debates served as the measure of subsequent perceptions, and voting served as the measure of subsequent behavior. As predicted, both the attitude-perception and the attitude-behavior relations were moderated by attitude accessibility. The implications of these findings for theoretical models of the processes by which attitudes guide behavior, along with their practical implications for survey research, are discussed.