What is security worth to consumers? Investigating willingness to pay for secure Internet of Things devices
What is security worth to consumers? Investigating willingness to pay for secure Internet of Things devices
复制标题
安全对消费者来说有何价值？
作者：
John M. Blythe;Shane D. Johnson;M. Manning
物联网（IoT）被认为是下一次技术革命。物联网设备包括曾经的日常物品，现在连接到互联网，如智能锁和智能冰箱，但也包括包括家庭助理在内的新型设备。然而，虽然这种增加的互联性带来了相当大的好处，但它可以而且确实增加了人们面临的犯罪风险。尤其是在大多数设备开发时没有考虑安全性的情况下。其中一个原因是，有一点激励制造商，使设备安全的设计，这样做的成本并不鼓励it.The当前的文件的主要目的是估计在何种程度上，消费者愿意支付更高的安全性在互联网连接的产品。第二个目的是审查这是否取决于他们接触与安全有关的信息。使用一个实验设计，和一个或有估价方法，我们发现，人们愿意支付提高安全性，对于某些设备，这增加了，如果他们暴露在信息安全之前，说明他们愿意支付。我们的研究结果对工业和安全的设计议程的影响进行了讨论。
The Internet of Things (IoT) is considered the next technological revolution. IoT devices include once everyday objects that are now internet connected, such as smart locks and smart fridges, but also new types of devices to include home assistants. However, while this increased interconnectivity brings considerable benefits, it can and does increase people’s exposure to crime risk. This is particularly the case as most devices are developed without security in mind. One reason for this is that there is little incentive for manufacturers to make devices secure by design, and the costs of so doing do not encourage it. The principle aim of the current paper was to estimate the extent to which consumers are willing to pay for improved security in internet connected products. The second aim was to examine whether this is conditioned by their exposure to security-related information. Using an experimental design, and a contingent valuation method, we find that people are willing to pay for improved security and that for some devices, this increases if they are exposed to information about security prior to stating their willingness to pay. The implications of our findings for industry and the secure by design agenda are discussed.