Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning
Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning
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DOI：
10.1177/0267323111416182
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发表时间：
2011-09-01
影响因子：
2.4
通讯作者：
Vedel, Thierry
中科院分区：
文献类型：
--
作者：
Lilleker, Darren G.;Koc-Michalska, Karolina;Vedel, Thierry
本研究提供了对参加 2009 年法国、德国、英国和波兰欧洲议会选举的所有政党网站进行内容分析的数据。它跨国研究了网站的主要功能、Web 1.0 和 Web 2.0 功能的采用以及决定各方在线交流的政治和文化因素。调查结果显示，虽然不同国家的主要网站功能各不相同，但 Web 1.0 仍然是主要的竞选模式。此外，国家内部和国家之间的线下不平等决定了政党各自在线策略的差异：具体而言，具有悠久民主历史和欧盟成员资格的国家的主要政党处于领先地位，并提供更具互动性和创新性的竞选模式。另一方面，小党派，尤其是波兰的小党派，仍处于更加 Web 1.0 的信息密集型沟通模式。这在中观和宏观层面上都支持了所谓的标准化论点。
This study presents data from content analyses of the websites of all parties that stood in the 2009 European parliamentary elections in France, Germany, Great Britain and Poland. It cross-nationally examines the main functions of the websites, the adoption of Web 1.0 and Web 2.0 features, and the political and cultural factors that determine parties' online communication. The findings show that while the main website function varies across countries, Web 1.0 is still the dominant mode of campaigning. Moreover, offline inequalities within and between nations determine differences in parties' individual online strategies: specifically, major parties in states with long histories of democracy and EU membership lead the way and offer more interactive and innovative modes of campaigning. On the other hand, minor parties, particularly in Poland, remain in a more Web 1.0, information-heavy mode of communication. This supports the so-called normalization thesis on both the meso and the macro level.