Online second-hand shopping motivation – Conceptualization, scale development, and validation
Online second-hand shopping motivation – Conceptualization, scale development, and validation
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DOI：
10.1016/j.jretconser.2019.05.014
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发表时间：
2019-11
影响因子：
10.4
通讯作者：
C. Padmavathy;M. Swapana;J. Paul
中科院分区：
文献类型：
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作者：
C. Padmavathy;M. Swapana;J. Paul
尽管网上二手P2P/客户对客户(P2P/C2C)电子商务日益流行和增长，但对网上二手购物的研究仍然有限。为了填补这一研究空白，本研究概念化、开发并验证了衡量网上二手购物动机的量表(OSSM)。研究结果表明，OSSM是一个形成性较高的结构，由三个二级因素和九个一级维度组成：经济动机(包括价格取向、议价能力和批判性取向)、便利动机(有用性和易用性)和意识形态动机(需要独特、怀旧、信任和保证)。此外，研究结果显示，OSSM对态度和重购意愿有正向预测作用。本研究对网络P2P二手企业和新型商品网络零售商具有重要的借鉴意义。
Despite the increasing popularity and growth of online second-hand peer to peer/customer to customer (P2P/C2C) e-commerce, research on online second-hand shopping remains limited. To fill the research gap, this study conceptualizes, develops, and validates a scale to measure online second-hand shopping motivation (OSSM). The findings show that OSSM, as a formative higher-order construct, consists of three second-order factors and nine first-order dimensions: economic motivation (including price orientation, bargaining power, and critical orientation), convenience motivation (usefulness and ease of use), and ideological motivation (need to be unique, nostalgia, trust, and assurances). Further, the study results reveal that OSSM positively predicts attitude and repurchase intention. This study has important implications to the online P2P second-hand firms and the new goods e-retailers.